The Mission Behind Perk Events

At Perk, we’re on a mission to remove shadow work wherever it hides. So last year, we created the Real Work Incubator. It’s a dedicated team of engineers and product experts within Perk with the freedom to experiment and build, using automation and AI, to reshape the complex, manual workflows that quietly erode time and focus. 

Talking to our customers about the shadow work that frustrates them most, the team knew exactly where to start: group travel and event management.

For most companies, planning an event means stitching together tools, forms, quotes and approvals across teams. None of it is strategic, even if all of it is necessary. And almost all of it is shadow work.

And that is exactly what the Real Work Incubator’s latest innovation to hit the Perk platform is built to fix.

Perk Events brings every component — headcount, logistics, travel, venues, communication and budgeting — into one continuous flow. AI and automation handle the repetitive effort behind the scenes, while our group travel experts step in when human judgment is required. The result is simple: teams focus on the experience, not the administration.

Events without the shadow work

Events are meant to create connection. Yet the work behind them has long pulled teams into fragmented processes, late-night coordination and hours of tracking down details.

With Perk Events, that changes.

Built on the same automation and AI that reshaped travel and spend, Perk Events removes the manual effort that used to define event planning.

And because events, travel and spend now live in one system, everything stays connected. Travel bookings sync automatically. Invoices stay in one place. Budgets get a clear, continuous view from the moment planning begins.

A process that once spanned multiple systems is now unified.

Looking ahead

Perk Events represents the next step in our mission to eliminate shadow work at scale.

As companies create more opportunities for people to meet, align and build momentum together, the operational burden behind those moments can no longer be an afterthought. Events should be simple to run, fully connected and supported by technology that removes the effort behind it.

This is only the beginning.

As work continues to evolve, we’ll keep expanding the platform to help teams focus on what matters most: creating meaningful moments, without the shadow work that used to stand in the way.