Best corporate hotel loyalty programs in Europe

20 Feb 2024 · 15 MIN READ

A great way to benefit from business travel is through the many loyalty schemes and rewards programs on offer with accommodation. There are lots of hotels all over Europe that offer loyalty points or discounts on their services. Whether it be a free night’s stay to a voucher towards your next stay, there are plenty of deals to seize.
First and foremost, it’s important to check that your company’s travel policy allows the use of loyalty programs and points. However, there are obvious benefits to using these schemes for many businesses—to keep costs low and provide a better experience for employees. 
Perk is a great platform for booking corporate accommodation and it can make saving and redeeming loyalty points easier.
For any business travelers who regularly travel, hotel loyalty programs are well worth using as and when they’re available to your destination. We’ve created a great list of the top seven hotel rewards programs that offer the very best value when booking one of their hotels in Europe.

7 of the best corporate hotel loyalty programs and perks

Many hotel chains offer loyalty programs, but some stand out more than others. Below, we’ve rounded up some of the best hotel loyalty programs in Europe, along with the key benefits they offer for future stays.

Radisson Rewards

Radisson is one of the largest hotel groups globally, with a strong presence across Europe, the Middle East, and Africa.
Its portfolio includes brands such as Radisson, Radisson Blu, Radisson Collection, Radisson RED, Park Plaza, and Park Inn by Radisson, among others.
With a wide range of midscale to upscale brands, Radisson has built a strong base of both loyal and new customers. They operate in +100 countries worldwide, and with a large number of properties across the EMEA region, there’s plenty of choice for even those who are extra picky.
There are many perks to choosing a Radisson hotel, particularly due to their fantastic rewards scheme. The rewards program offers an enhanced experience with all of their hotels across the globe. 
With three membership tiers; Club, Premium, and VIP, members start at Club level and work their way up. The more stays or nights they have in the hotels, the higher they climb up the tiers. 
The best way of getting yourself up the tier system is by applying for a Radisson Rewards credit card. But, what do the membership tiers get you? Here’s a breakdown of each tier level.

Club

This is the base level, but it still puts you at a good advantage compared to staying at another hotel you’ve not visited before. This membership tier gets you a 10% discount on stays, as well as redeeming eight points on each dollar spent to use on free room options. You also get a member-only priority line for faster check-in and check-out and a 10% discount on food and beverages.

Premium

Requires a total of five nights or three stays. All of the benefits of Club are included in Premium but you earn 27 points per each dollar spent. With a free upgrade to the next room category, it’s a great tier that's easily within reach for regular business travelers.

VIP

VIP is the top tier and requires thirty nights or twenty stays. All of the Premium benefits are included, and you get 36 points towards free stays per dollar spent. There’s also 15% off food and beverages as well as complimentary breakfast for two with each stay and a dedicated 24/7 member service line for good measure.
There are a few added extras to these membership tiers, so here’s a full table breakdown to make it easier for comparison.
Radisson Hotels
Club
Premium
VIP
Nights (for eligibility)
0
5
30
Stays (for eligibility)
0
3
20
Member Only Rate (Save up to 10% on bookings)
Points for hotel stays
(approx.) 8 for every $1
(approx.) 27 for every $1
(approx.) 36 for every $1
Discounts on food and beverages
10%
10%
15%
Priority line
Free room upgrade (subject to availability)
To the next category
To the next category (Suites subject to availability)
Early check-in and late check-out
Discount booster (of up to 20% on your bookings)
My favorite hotel
My favorite hotel: Priority list
My favorite hotel: My favorite room
My favorite hotel: My luggage storage
24h exclusive Premium & VIP Contact Center lines ­
Promotions and Free Nights
Free breakfast for two
Exclusive VIP access

Best Western Rewards

Best Western is a long-established hotel group with a global presence. Their commitment to quality is the reason why they continue to thrive with new and updated hotel brands popping up on the market.
Each Best Western hotel has been given its own personality and provides a warm welcome for its customers, both old and new. The hotels themselves are in a variety of picturesque locations: from sea views to castles and modern listed buildings. 
Whether it’s growing their own food and drink within the grounds or their excellent customer service, there are many reasons to stay with Best Western and try out their rewards program. Best Western Rewards also offers status matching, allowing members to receive equivalent tier status from other hotel loyalty programs.
Best Western has five membership tiers which are Blue, Gold, Platinum, Diamond, and Diamond Select. Let’s go through them and what’s on offer for each.

Blue

Blue is the entry-level tier, with no minimum stay requirement. Members get access to exclusive reservation lines and can start earning and redeeming points.

Gold

Gold requires five nights and comes with a 10% points bonus. This allows you to build up your points to reach the higher tiers sooner.

Platinum

You’ll get everything that comes with Gold but with a 15% points bonus. You’ll need seven nights to reach Platinum. Early check-in and late check-out may be available, subject to availability.

Diamond

For Diamond, you’ll need fifteen nights. Extras include 30% bonus points for qualifying nights. This membership level features everything you’d get with Gold and Platinum too.

Diamond Select

The top tier, Diamond Select, requires twenty-five qualifying nights or twenty stays. Besides all the other benefits from Blue, Gold, Platinum, and Diamond you get 50% bonus points for qualifying nights. 
Need a reminder of what’s available? Here’s another handy table:
Best Western
Blue
Gold
Platinum
Diamond
Diamond Select
Qualifying Nights
0
5
7
15
25
Bonus Points for Qualifying Nights
10 points per dollar
10%
15%
30%
50%
Points Never Expire
No Blackout Dates
Exclusive Reservation Line
Free Night Redemptions Count Towards Elite Status
Early Check-In / Late Check-Out
Exclusive Member Rates
Pay with Points
Complimentary Water Upon Arrival
500 Bonus Points Upon Arrival

Wyndham Rewards

Wyndham has a global network of over 9,000 hotels across a wide range of brands. With a wide portfolio of brands under the Wyndham Hotel Group, the hotels themselves can be found in nearly 100 countries worldwide. 
Wyndham has a growing presence across Europe, with a wide range of brands that cater to different types of travelers and budgets.
With only four membership tiers, the opportunity to reach the top is made easy with Wyndham. Here’s what you can get with each level.

Blue

For basic membership, the Wyndham Rewards Blue tier offers quite a few perks. From member savings on bookings to rollover nights that never expire, it certainly provides a lot of membership perks without needing any qualifying requirements.

Gold

As well as offering everything in Blue, some of Gold level perks are preferred room choices, late checkout, and dedicated member services. To achieve Gold status, you’ll need to stay at least five nights.

Platinum

Platinum is the next tier up and comes with all the benefits of Gold. Additional benefits are early check-in as well as additional  Avis and Budget car rental upgrades. There’s also accelerated earning on your points to get to Diamond quicker.

Diamond

At the top, Diamond brings everything from all the other membership tiers. There are also suite upgrades and welcome amenities that you won’t get on the other tiers. You can also gift Gold status to a friend or family member once per year This can be great for occasions when work colleagues are traveling.
There are a few extras that come with each membership level, see below.
Wyndham Rewards
Blue
Gold 
Platinum
Diamond
Nights (for eligibility)
0
5
15
40
Member Savings
Earn Points with go get ’em®
go free® & go fast® Award Nights
Rollover Nights Never Expire
Free WiFi
Dedicated Member Services
Preferred Room Choice
Accelerated Earning
Late Checkout
Early Check-In
Caesars Rewards® Status Match
Avis® and Budget® Car Rental Upgrades
Suite Upgrades
Welcome Amenity at Check-In
Give GOLD
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Marriott Bonvoy

Marriott Bonvoy is the loyalty program of Marriott International and one of the most widely used hotel loyalty programs globally. Bonvoy points contribute free stays as well as additional perks including free stays, upgrades, and travel-related rewards.
There are six tier levels of membership and these are: 
  • Member 
  • Silver Elite 
  • Gold Elite 
  • Platinum Elite
  • Titanium Elite 
  • Ambassador Elite
Here are the various benefits you can get for each level.

Member

Member is the entry-level tier, with no minimum stay requirement. The benefits for this tier include free WIFI and member rates exclusively for those at this tier and above. There’s also mobile check-in and mobile key for easy access to the accommodation. Perfect for those late-night business travelers.

Silver Elite

Silver Elite requires at least 10 nights per year. With 10% more points during your stays, it provides the extras you need to climb the membership ladder. There’s priority late checkout (subject to availability) and member rates like the basic Member level and unlimited reservation guarantees.

Gold Elite

To achieve Gold Elite status, you’ll need to rack up 25 nights per year. There are 25% more points on stays as well as enhanced room upgrades, subject to availability. There are late checkouts too, which is an added bonus after any nights out exploring the surrounding area.

Platinum Elite

Once you’ve stayed at Marriott Hotels after fifty qualifying nights, you go into the Platinum Elite. There are 50% bonus points when booking stays as well as late checkout. With lounge access and ultimate reservation guarantees, there’s a lot of value to building up a loyalty program with this tier level.

Titanium Elite

One of the top two tiers as part of the loyalty scheme, this one offers a whopping 75% bonus points on stays as well as an exclusive welcome gift to choose from. With lounge access and 4 pm late checkout, this has everything you’d need to get the very best out of the hotel’s amenities when you reach 75 nights at these hotels.

Ambassador Elite

The highest membership tier you can attain with Marriott Bonvoy is the Ambassador Elite. This requires 100 nights and $23K in qualifying spend per year. The hotel offers a service called Your24 allowing you to choose your check-in and check-out times within a 24-hour period.
Marriott Bonvoy
Member
Silver Elite
Gold Elite
Platinum Elite
Titanium Elite
Ambassador Elite
Nights (for eligibility)
0-9
10
25
50
75
100
Stays (for eligibility)
N/A
N/A
N/A
N/A
N/A
$23,000+
Complimentary in-room WIFI
Member rates
Mobile check-in services
Ultimate reservation guarantee
Points bonus
10%
25%
50%
75%
75%
Late check-out
2:00 PM
2:00 PM
4:00 PM
4:00 PM
4:00 PM
Dedicated elite support
In hotel welcome gift
Enhanced room upgrade
Lounge access
Guaranteed room type
48-hour guarantee
Ambassador service
Your24

Accor Live Limitless (ALL)

Accor Live Limitless (ALL) is the loyalty program of Accor, one of the largest hotel groups in Europe, with a strong presence across major business travel destinations.
Accor’s portfolio includes well-known brands such as Sofitel, Fairmont, Novotel, Mercure, and ibis, offering a wide range of options from budget to luxury stays.Unlike some other programs, ALL uses a revenue-based model, meaning points are directly tied to how much you spend. This makes it easier to understand the value of your rewards and redeem them across stays, dining, and experiences.

Member

Member is the entry-level tier, with no minimum stay requirement. Members can earn and redeem points across Accor properties, access exclusive member rates, and benefit from partner offers.

Silver

Silver status is typically achieved after a small number of stays or nights. It includes priority check-in and welcome drinks, along with bonus points on eligible spending.

Gold

Silver status is typically achieved after a small number of stays or nights. It includes priority check-in and welcome drinks, along with bonus points on eligible spending.

Platinum

Platinum is where the program becomes more valuable for frequent travelers, offering executive lounge access (where available), enhanced upgrades, and a higher level of service during stays.

Diamond

Diamond is the top tier in ALL and includes premium perks such as complimentary breakfast on weekends, additional rewards, and higher priority for upgrades and services.
ALL is a strong choice for travelers who frequently stay in Europe, thanks to Accor’s extensive regional presence and its straightforward, spend-based rewards system.
Marriott Bonvoy
Member
Silver Elite
Gold Elite
Platinum Elite
Titanium Elite
Nights (for eligibility)
0
10 nights
30 nights
60 nights
Invitation / high spend
Earn points on stays
Member rates
Welcome drink
Priority check-in
Room upgrade (subject to availiability)
Early check-in / late check-out (subject to availability)
Executive lounge access
Breakfast
Bonus points on stays
Dedicated support

IHG One Rewards

IHG One Rewards is the loyalty program of IHG Hotels & Resorts, which includes brands such as Holiday Inn, Kimpton, Crowne Plaza, and InterContinental.
IHG is a good choice for business travelers because you or your employees are likely to have stayed in one of the branded hotels before. IHG has 6000+ hotels globally which means very little chance of sold-out hotels.
There are five membership tiers to access, so here are a few of the benefits that come with each. It’s worth noting you can climb ranks in these membership tiers by staying at the hotel or by earning points.  

Club Member

Club offers the ability to earn and redeem points across IHG’s hotel portfolio. With member rates and promotions, as well as no blackout dates for reward nights, there are plenty of benefits considering this is a base-level membership.

Silver Elite

Silver Elite offers all the benefits of Club Member and a few extras like 20% bonus points upon booking a stay, and the benefit that points do not expire while you maintain elite st. To be able to get to this membership level you need 10 nights. 

Gold Elite

With Gold Elite, you get everything that Silver Elite offers along with additional benefits such as bonus points and extended checkout, subject to availability, and the points you acquire will never expire. This is great for business trips that might be few and far between for some companies.

Platinum Elite

Platinum Elite offers a great 60% bonus points upon booking a stay along with elite rollover nights to maximize your free stays. With complimentary room upgrades and guaranteed room availability, it’s a handy tier level for those needing last-minute accommodation.

Diamond Elite

Diamond Elite is the highest membership tier and offers additional benefits such as dedicated Diamond support and a welcome amenity choice, including breakfast, points, or a drink/snack, as well as everything you can expect to get with the lower membership levels. The additional perks are dedicated Diamond support, and the option to choose between a free breakfast, extra points, or a drink or snack upon arrival.
IHG One Rewards
Club Member
Silver Elite
Gold Elite
Platinum Elite
Diamond Elite
Qualified Nights or Qualified Points
10 nights
20 nights or 40,000 points
40 nights or 60,000 points
70 nights or 120,000 points
Earn Bonus Points
20%
40%
60%
100%
Earn Points for Reward Nights and More
No Blackout Dates for Reward Nights​
Points Don't Expire
Rollover Nights for Next Year’s Status
Member Rates
Member Promotions
Reward Night Discounts
Dedicated Diamond Support
Free Internet
Guaranteed Room Availability
72 hrs
72 hrs
Complimentary Upgrades (subject to availability)
Welcome Amenity at Check-In
Points* or drink/snack
Free breakfast, points* or drink/snack
Early Check-In (subject to availability)
Late Check-Out (subject to availability)
2:00 PM
2:00 PM
2:00 PM
2:00 PM
2:00 PM

Hilton Honors

Hilton Honors is the loyalty program of Hilton, one of the largest hotel groups in the world. with a global footprint of over 7,500 properties across more than 120 countries, it’s one of the largest hospitality companies in existence. There are 22 brands, and the hotel group operates in 126 countries, with more than 7,500 properties worldwide.

Member

Basic Member level for Hilton Honors offers digital check-in, the option to choose your own room, and free points towards hotel rooms and travel partners, plus many more! With free WIFI and access to exclusive Hilton Honors experiences, you get a lot for your money with this loyalty program. 

Silver

Silver has 20% bonus points on top of any stays booked to help climb higher up the membership tiers. With fifth nights free for reward stays, you’ll get all the basic perks from Member too with this level.

Gold

Gold ups your bonus points to 80% as well as upgrades for rooms depending on availability.

Diamond

Diamond includes premium benefits such as executive lounge access, a 48-hour room guarantee, and elite status gifting.
Hilton Honors
Member
Silver
Gold
Diamond
Nights (for eligibility)
0-10
10+
40+
60+
Earn bonus points on stays
20%
80%
100%
Guaranteed Hilton Honors Discount rate
Points toward free hotel rooms, travel partners and more
No resort fees on reward stays
Digital Check-in
Choose Your Room
Digital Key
Free WiFi
Access to Exclusive Hilton Honors Experiences
Guaranteed Hilton Honors Discount rate
All-inclusive Spa Discount
Free bottled water
Fifth night free on reward stays
Elite Rollover Nights
Space-available room upgrades
Daily Food & Beverage Credit (U.S. hotels only)
Milestone Bonuses
Space-available room upgrades
Executive lounge access
Diamond status extension
Premium WiFi
48-hour room guarantee
Elite status gifting

World of Hyatt (Hyatt Hotels & Resorts)

World of Hyatt includes over 1,300 properties across more than 70 countries, spanning a wide range of Hyatt brands. This encompasses luxury accommodations in various global destinations such as the United States, Paris, and the Maldives, featuring renowned brands like Park Hyatt, Grand Hyatt, Hyatt Regency, and Miraval. With the World of Hyatt rewards program, you can earn 5 base points (Hyatt points) for every eligible $1 spent on accommodations, dining, remote work services, and more. 
World of Hyatt also partners with American Airlines AAdvantage®, allowing members to earn points and miles across both programs.

Member

The Member level is free to join and has no minimum points or stays. By being a member, you’ll enjoy up to 10% savings with the Member Rate, exclusive offers, and rapid points accumulation on stays, dining, spa services, and FIND experiences. 
You’ll redeem points for free nights with no blackout dates. Plus, you can get milestone rewards such as free night certificates when staying across multiple brands. 

Discoverist

As a Discoverist member in the World of Hyatt rewards program you’ll accelerate your journey towards free nights with a 10% bonus points boost on qualifying purchases—ensuring your rewards accumulate swiftly. 
Additionally, you’ll get a complimentary bottle of water in all of your stays, a late checkout at 2 pm, and free premium Internet access.

Explorist

As an Explorist member you receive 20% bonus points on eligible purchases, so you can claim the amazing rewards sooner. You’ll experience the same benefits as Members and Discoverist with the added bonus of access to upgraded rooms.

Globalist

Globalist members receive premium benefits such as 30% bonus points, suite upgrades (subject to availability), and 4 pm late checkout.—allowing you to take your time and truly enjoy your stay until the last minute. Additionally, you’ll enjoy Club lounge access or complimentary breakfast. 
World of Hyatt
Member
Discoverist
Explorist
Globalist
Points Earning
10% Bonus on eligible purchases
20% Bonus on eligible purchases
30% Bonus on eligible purchases
Free Nights
Member Rates
Resort Fees Benefit
Waived on Free Night Awards
Waived on Free Night Awards
Waived on Free Night Awards
Waived on Eligible Rates & Free Night Awards
Small Luxury Hotels of the World Benefits
Premium Internet
Bottled Water
Room Upgrade (as available at check-in)
Preferred room within type booked
Upgraded Room excluding Suites and Rooms with Club lounge access
Including Standard Suites
Elite Check-in
Late Checkout (as available at some locations)
2:00 PM (subject to availability)
2:00 PM (subject to availability)
4:00 PM (subject to availability)
American Airlines AAdvantage® Bonus
Guaranteed Availability
72 hours (subject to terms)
48 hours
Club Access or Breakfast
Free Parking on Free Nights
On Free Night Awards
Priority Access to Rooms

How to choose the best hotel rewards programs

When choosing the right hotel loyalty program, there are a few key factors to consider. If you already have preferred hotel brands, the decision may be easier—but it’s still worth comparing your options.

Choose hotels that fit your travel needs

Not every hotel will suit your business travel needs, so it’s important to consider what matters most—whether that’s location, comfort, amenities, or flexibility.
There are many hotel groups with strong loyalty programs, including World of Hyatt, Marriott Bonvoy, Hilton Honors, and Accor Live Limitless.

Check where the program applies

Before committing to a program, make sure it applies to the hotels and locations you travel to most often. Some benefits may vary by region, and not all properties participate in every promotion.

Align the program with your travel goals

The best program for you depends on how you travel. Some programs offer faster paths to elite status, while others provide stronger perks for frequent stays, meetings, or longer trips.
Ultimately, hotel loyalty programs can offer real value for both business and personal travel. If one doesn’t fit your needs, there are plenty of other options to explore!
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