A great way to benefit from business travel is through the many loyalty schemes and rewards programs on offer with accommodation. There are lots of hotels all over Europe that offer loyalty points or discounts on their services. Whether it be a free night’s stay to a voucher towards your next stay, there are plenty of deals to seize.
First and foremost, it’s important to check that your company’s travel policy allows the use of loyalty programs and points. However, there are obvious benefits to using these schemes for many businesses—to keep costs low and provide a better experience for employees.
Perk is a great platform for booking corporate accommodation and it can make saving and redeeming loyalty points easier.
For any business travelers who regularly travel, hotel loyalty programs are well worth using as and when they’re available to your destination. We’ve created a great list of the top seven hotel rewards programs that offer the very best value when booking one of their hotels in Europe.
7 of the best corporate hotel loyalty programs and perks
Many hotel chains offer loyalty programs, but some stand out more than others. Below, we’ve rounded up some of the best hotel loyalty programs in Europe, along with the key benefits they offer for future stays.
Radisson Rewards
Radisson is one of the largest hotel groups globally, with a strong presence across Europe, the Middle East, and Africa.
Its portfolio includes brands such as Radisson, Radisson Blu, Radisson Collection, Radisson RED, Park Plaza, and Park Inn by Radisson, among others.
With a wide range of midscale to upscale brands, Radisson has built a strong base of both loyal and new customers. They operate in +100 countries worldwide, and with a large number of properties across the EMEA region, there’s plenty of choice for even those who are extra picky.
There are many perks to choosing a Radisson hotel, particularly due to their fantastic rewards scheme. The rewards program offers an enhanced experience with all of their hotels across the globe.
With three membership tiers; Club, Premium, and VIP, members start at Club level and work their way up. The more stays or nights they have in the hotels, the higher they climb up the tiers.
The best way of getting yourself up the tier system is by applying for a Radisson Rewards credit card. But, what do the membership tiers get you? Here’s a breakdown of each tier level.
Club
This is the base level, but it still puts you at a good advantage compared to staying at another hotel you’ve not visited before. This membership tier gets you a 10% discount on stays, as well as redeeming eight points on each dollar spent to use on free room options. You also get a member-only priority line for faster check-in and check-out and a 10% discount on food and beverages.
Premium
Requires a total of five nights or three stays. All of the benefits of Club are included in Premium but you earn 27 points per each dollar spent. With a free upgrade to the next room category, it’s a great tier that's easily within reach for regular business travelers.
VIP
VIP is the top tier and requires thirty nights or twenty stays. All of the Premium benefits are included, and you get 36 points towards free stays per dollar spent. There’s also 15% off food and beverages as well as complimentary breakfast for two with each stay and a dedicated 24/7 member service line for good measure.
There are a few added extras to these membership tiers, so here’s a full table breakdown to make it easier for comparison.
Best Western Rewards
Best Western is a long-established hotel group with a global presence. Their commitment to quality is the reason why they continue to thrive with new and updated hotel brands popping up on the market.
Each Best Western hotel has been given its own personality and provides a warm welcome for its customers, both old and new. The hotels themselves are in a variety of picturesque locations: from sea views to castles and modern listed buildings.
Whether it’s growing their own food and drink within the grounds or their excellent customer service, there are many reasons to stay with Best Western and try out their rewards program. Best Western Rewards also offers status matching, allowing members to receive equivalent tier status from other hotel loyalty programs.
Best Western has five membership tiers which are Blue, Gold, Platinum, Diamond, and Diamond Select. Let’s go through them and what’s on offer for each.
Blue
Blue is the entry-level tier, with no minimum stay requirement. Members get access to exclusive reservation lines and can start earning and redeeming points.
Gold
Gold requires five nights and comes with a 10% points bonus. This allows you to build up your points to reach the higher tiers sooner.
Platinum
You’ll get everything that comes with Gold but with a 15% points bonus. You’ll need seven nights to reach Platinum. Early check-in and late check-out may be available, subject to availability.
Diamond
For Diamond, you’ll need fifteen nights. Extras include 30% bonus points for qualifying nights. This membership level features everything you’d get with Gold and Platinum too.
Diamond Select
The top tier, Diamond Select, requires twenty-five qualifying nights or twenty stays. Besides all the other benefits from Blue, Gold, Platinum, and Diamond you get 50% bonus points for qualifying nights.
Need a reminder of what’s available? Here’s another handy table:
Wyndham Rewards
Wyndham has a global network of over 9,000 hotels across a wide range of brands. With a wide portfolio of brands under the Wyndham Hotel Group, the hotels themselves can be found in nearly 100 countries worldwide.
Wyndham has a growing presence across Europe, with a wide range of brands that cater to different types of travelers and budgets.
With only four membership tiers, the opportunity to reach the top is made easy with Wyndham. Here’s what you can get with each level.
Blue
For basic membership, the Wyndham Rewards Blue tier offers quite a few perks. From member savings on bookings to rollover nights that never expire, it certainly provides a lot of membership perks without needing any qualifying requirements.
Gold
As well as offering everything in Blue, some of Gold level perks are preferred room choices, late checkout, and dedicated member services. To achieve Gold status, you’ll need to stay at least five nights.
Platinum
Platinum is the next tier up and comes with all the benefits of Gold. Additional benefits are early check-in as well as additional Avis and Budget car rental upgrades. There’s also accelerated earning on your points to get to Diamond quicker.
Diamond
At the top, Diamond brings everything from all the other membership tiers. There are also suite upgrades and welcome amenities that you won’t get on the other tiers. You can also gift Gold status to a friend or family member once per year This can be great for occasions when work colleagues are traveling.
There are a few extras that come with each membership level, see below.
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Marriott Bonvoy
Marriott Bonvoy is the loyalty program of Marriott International and one of the most widely used hotel loyalty programs globally. Bonvoy points contribute free stays as well as additional perks including free stays, upgrades, and travel-related rewards.
There are six tier levels of membership and these are:
Member
Silver Elite
Gold Elite
Platinum Elite
Titanium Elite
Ambassador Elite
Here are the various benefits you can get for each level.
Member
Member is the entry-level tier, with no minimum stay requirement. The benefits for this tier include free WIFI and member rates exclusively for those at this tier and above. There’s also mobile check-in and mobile key for easy access to the accommodation. Perfect for those late-night business travelers.
Silver Elite
Silver Elite requires at least 10 nights per year. With 10% more points during your stays, it provides the extras you need to climb the membership ladder. There’s priority late checkout (subject to availability) and member rates like the basic Member level and unlimited reservation guarantees.
Gold Elite
To achieve Gold Elite status, you’ll need to rack up 25 nights per year. There are 25% more points on stays as well as enhanced room upgrades, subject to availability. There are late checkouts too, which is an added bonus after any nights out exploring the surrounding area.
Platinum Elite
Once you’ve stayed at Marriott Hotels after fifty qualifying nights, you go into the Platinum Elite. There are 50% bonus points when booking stays as well as late checkout. With lounge access and ultimate reservation guarantees, there’s a lot of value to building up a loyalty program with this tier level.
Titanium Elite
One of the top two tiers as part of the loyalty scheme, this one offers a whopping 75% bonus points on stays as well as an exclusive welcome gift to choose from. With lounge access and 4 pm late checkout, this has everything you’d need to get the very best out of the hotel’s amenities when you reach 75 nights at these hotels.
Ambassador Elite
The highest membership tier you can attain with Marriott Bonvoy is the Ambassador Elite. This requires 100 nights and $23K in qualifying spend per year. The hotel offers a service called Your24 allowing you to choose your check-in and check-out times within a 24-hour period.
Accor Live Limitless (ALL)
Accor Live Limitless (ALL) is the loyalty program of Accor, one of the largest hotel groups in Europe, with a strong presence across major business travel destinations.
Accor’s portfolio includes well-known brands such as Sofitel, Fairmont, Novotel, Mercure, and ibis, offering a wide range of options from budget to luxury stays.
Unlike some other programs, ALL uses a revenue-based model, meaning points are directly tied to how much you spend. This makes it easier to understand the value of your rewards and redeem them across stays, dining, and experiences.
Member
Member is the entry-level tier, with no minimum stay requirement. Members can earn and redeem points across Accor properties, access exclusive member rates, and benefit from partner offers.
Silver
Silver status is typically achieved after a small number of stays or nights. It includes priority check-in and welcome drinks, along with bonus points on eligible spending.
Gold
Silver status is typically achieved after a small number of stays or nights. It includes priority check-in and welcome drinks, along with bonus points on eligible spending.
Platinum
Platinum is where the program becomes more valuable for frequent travelers, offering executive lounge access (where available), enhanced upgrades, and a higher level of service during stays.
Diamond
Diamond is the top tier in ALL and includes premium perks such as complimentary breakfast on weekends, additional rewards, and higher priority for upgrades and services.
ALL is a strong choice for travelers who frequently stay in Europe, thanks to Accor’s extensive regional presence and its straightforward, spend-based rewards system.
IHG One Rewards
IHG One Rewards is the loyalty program of IHG Hotels & Resorts, which includes brands such as Holiday Inn, Kimpton, Crowne Plaza, and InterContinental.
IHG is a good choice for business travelers because you or your employees are likely to have stayed in one of the branded hotels before. IHG has 6000+ hotels globally which means very little chance of sold-out hotels.
There are five membership tiers to access, so here are a few of the benefits that come with each. It’s worth noting you can climb ranks in these membership tiers by staying at the hotel or by earning points.
Club Member
Club offers the ability to earn and redeem points across IHG’s hotel portfolio. With member rates and promotions, as well as no blackout dates for reward nights, there are plenty of benefits considering this is a base-level membership.
Silver Elite
Silver Elite offers all the benefits of Club Member and a few extras like 20% bonus points upon booking a stay, and the benefit that points do not expire while you maintain elite st. To be able to get to this membership level you need 10 nights.
Gold Elite
With Gold Elite, you get everything that Silver Elite offers along with additional benefits such as bonus points and extended checkout, subject to availability, and the points you acquire will never expire. This is great for business trips that might be few and far between for some companies.
Platinum Elite
Platinum Elite offers a great 60% bonus points upon booking a stay along with elite rollover nights to maximize your free stays. With complimentary room upgrades and guaranteed room availability, it’s a handy tier level for those needing last-minute accommodation.
Diamond Elite
Diamond Elite is the highest membership tier and offers additional benefits such as dedicated Diamond support and a welcome amenity choice, including breakfast, points, or a drink/snack, as well as everything you can expect to get with the lower membership levels. The additional perks are dedicated Diamond support, and the option to choose between a free breakfast, extra points, or a drink or snack upon arrival.
Hilton Honors
Hilton Honors is the loyalty program of Hilton, one of the largest hotel groups in the world. with a global footprint of over 7,500 properties across more than 120 countries, it’s one of the largest hospitality companies in existence. There are 22 brands, and the hotel group operates in 126 countries, with more than 7,500 properties worldwide.
Member
Basic Member level for Hilton Honors offers digital check-in, the option to choose your own room, and free points towards hotel rooms and travel partners, plus many more! With free WIFI and access to exclusive Hilton Honors experiences, you get a lot for your money with this loyalty program.
Silver
Silver has 20% bonus points on top of any stays booked to help climb higher up the membership tiers. With fifth nights free for reward stays, you’ll get all the basic perks from Member too with this level.
Gold
Gold ups your bonus points to 80% as well as upgrades for rooms depending on availability.
Diamond
Diamond includes premium benefits such as executive lounge access, a 48-hour room guarantee, and elite status gifting.
World of Hyatt (Hyatt Hotels & Resorts)
World of Hyatt includes over 1,300 properties across more than 70 countries, spanning a wide range of Hyatt brands. This encompasses luxury accommodations in various global destinations such as the United States, Paris, and the Maldives, featuring renowned brands like Park Hyatt, Grand Hyatt, Hyatt Regency, and Miraval. With the World of Hyatt rewards program, you can earn 5 base points (Hyatt points) for every eligible $1 spent on accommodations, dining, remote work services, and more.
World of Hyatt also partners with American Airlines AAdvantage®, allowing members to earn points and miles across both programs.
Member
The Member level is free to join and has no minimum points or stays. By being a member, you’ll enjoy up to 10% savings with the Member Rate, exclusive offers, and rapid points accumulation on stays, dining, spa services, and FIND experiences.
You’ll redeem points for free nights with no blackout dates. Plus, you can get milestone rewards such as free night certificates when staying across multiple brands.
Discoverist
As a Discoverist member in the World of Hyatt rewards program you’ll accelerate your journey towards free nights with a 10% bonus points boost on qualifying purchases—ensuring your rewards accumulate swiftly.
Additionally, you’ll get a complimentary bottle of water in all of your stays, a late checkout at 2 pm, and free premium Internet access.
Explorist
As an Explorist member you receive 20% bonus points on eligible purchases, so you can claim the amazing rewards sooner. You’ll experience the same benefits as Members and Discoverist with the added bonus of access to upgraded rooms.
Globalist
Globalist members receive premium benefits such as 30% bonus points, suite upgrades (subject to availability), and 4 pm late checkout.—allowing you to take your time and truly enjoy your stay until the last minute. Additionally, you’ll enjoy Club lounge access or complimentary breakfast.
How to choose the best hotel rewards programs
When choosing the right hotel loyalty program, there are a few key factors to consider. If you already have preferred hotel brands, the decision may be easier—but it’s still worth comparing your options.
Choose hotels that fit your travel needs
Not every hotel will suit your business travel needs, so it’s important to consider what matters most—whether that’s location, comfort, amenities, or flexibility.
There are many hotel groups with strong loyalty programs, including World of Hyatt, Marriott Bonvoy, Hilton Honors, and Accor Live Limitless.
Check where the program applies
Before committing to a program, make sure it applies to the hotels and locations you travel to most often. Some benefits may vary by region, and not all properties participate in every promotion.
Align the program with your travel goals
The best program for you depends on how you travel. Some programs offer faster paths to elite status, while others provide stronger perks for frequent stays, meetings, or longer trips.
Ultimately, hotel loyalty programs can offer real value for both business and personal travel. If one doesn’t fit your needs, there are plenty of other options to explore!
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