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How Velsera elevated their event strategy and execution with Perk
Velsera is at the cutting edge of precision medicine, rapidly growing and pushing the boundaries of innovation to improve lives.
In an industry where face-to-face connections are king, hosting and attending frequent in-person events allows Velsera to forge strong industry relationships. But managing travel and events was becoming a challenge. With a fast-paced event schedule and a growing team of travelers, Velsera needed a travel and events solution that would simplify bookings and event logistics, give them access to negotiated rates, and free up time for what truly matters: building relationships.
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With Perk, Velsera enjoys flexible yet simple group travel and event management
Organizing frequent in-person events with complex hotel and travel bookings ate up significant resources. Managing room blocks and securing favorable rates were time-consuming tasks that took attention away from the core goal — connecting with clients and industry peers.
Enter Perk.
Tyler Casey, Senior Growth Marketing – Events & Digital Transformation at Velsera, explains how Perk has solved one of the company’s main challenges:
dealing with the back and forth with hotels to manage group bookings—a task that can be complicated and stressful.
For example, our Perk specialist, Charlotte, recently coordinated with a hotel and even an outside vendor to use the courtyard space for a networking drinks reception. Everything was quickly secured in one go — rooms, meeting spaces, everything. Plus, the team worked directly with hotels and providers to negotiate the best possible rates, room blocks, and terms." Tyler Casey, Senior Growth Marketing – Events & Digital Transformation, Velsera
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Tyler also describes how easy it was to turn their event and hotel plans into reality with Perk.
All they had to do was send over a request with the dates and number of rooms:
“Within no time, we got a contract and rooming list. It’s a one-and-done deal — sign it, and we’re set. We no longer have to manage multiple bookings, which has been a huge time-saver for us."
Plus, Tyler can now rely on Perk to handle travel logistics.
With a dedicated and centralized Event Tab within Perk’s platform, all Velsera employees can book their own flights and admins can track who is attending trade shows and events.
Velsera's event success has skyrocketed with Perk’s Group Travel & Events capabilities — with more time to spend on converting leads during each event
Perk hasn’t just simplified logistics for Velsera — it’s contributed directly to their business success. With booking and management taken care of, Velsera’s team is free to focus on what matters: building connections and closing deals.
With fewer large-scale administrative tasks to tick off, they can spend more time scheduling and attending high-stakes customer meetings. In fact, Velsera recently secured an impressive 32 post-event meetings — an unheard-of number that resulted in turning those interactions into significant deals and a pipeline that's now primed for success.
This success was thanks to not having to worry about booking travel and hotels. That alone helped us secure such big deals, massively filling our pipeline to start the year. Our sales team was excited, and our executives were raving about the results." Tyler Casey, Senior Growth Marketing – Events & Digital Transformation, Velsera
Perk: Your partner for effortless, scalable, and stress-free events
Planning your next corporate event?
Let Perk handle the logistics so you can focus on delivering a memorable experience. From hotel bookings to multi-person reservations, we’ve got every group booking detail covered.
Already a customer? Planning your event is easy — just head to the ‘Events’ tab in the Perk platform or reach out to your dedicated Account Manager for personalized support.
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