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The GP Effect: Perk data reveals how race weekends are driving travel demand in host cities, with Miami GP up 69%

5 MIN READ

  • Proprietary booking data from Audi Revolut F1 Ⓡ team partner, Perk, reveals the travel booking trends from previous years showing travel surges, price hikes and tips to save across the races 
  • Companies attending the Miami GP spend an average of $1,422 per employee on flights and accommodation
  • Across all GPs hotel bookings rise an average of 49% and flight bookings are up 17%
Boston, London, April 29 – Perk, the intelligent AI-native platform for travel and spend management and Official Work Automation Platform Partner to the Audi Revolut F1 Ⓡ Team, today releases new data showing how Formula 1Ⓡ races are driving a surge in travel bookings . With the 2026 season already underway, Perk's analysis of booking patterns across race destinations on five continents reveals where bookings peak and how companies can plan ahead to save on travel costs.
From Monza to Miami: where demand spikes hardest
Perk's data shows F1 Ⓡ race weeks place measurable pressure on travel supply and pricing across host cities. On average across all GPs, hotel bookings rising 49% and flight bookings surge by 17%, but some races push well beyond that. The Italian GP drives the biggest flight booking spike of any race globally, a 153% increase in bookings to Milan, while hotel demand in the city rises 553%. For the US, Miami leads: flight bookings jump 69% during GP week, ahead of Singapore (62%), Austin (33%), and Barcelona (12%).
Software Development, Financial Services, and Technology are the sectors most likely to use F1Ⓡ race weeks for client entertainment, highlighting how F1Ⓡ attracts high-spend, high-growth industries for business opportunities.
What F1Ⓡ work travel costs
For Miami, the average trip spend per employee is $1,422, covering a four-night stay at $219 per night plus $548 in flights. In Austin, the average spend climbs to $1,892, the highest of any US race. Las Vegas, despite having the most expensive flights ($594), remains the cheapest US race overall at $1,151 total, thanks to lower hotel costs.
Currently 1 in 2 travelling professionals book flights within 15 days of a race, and 1 in 3 wait until the final week to book their hotel. For Las Vegas specifically, flights cost 39% more if booked within two weeks, a $187 difference per ticket. In Austin, 4-star hotel rates spiked 47% in the final week, rising from $336 to $496 per night.

"When one in three professionals say a GP is the sporting event they most want to attend, these races are clearly where important business relationships are built. But the GP effect on travel costs can be unforgiving, with hotel prices jumping nearly 50% in a single week for some races. Perk exists to remove the shadow work involved in planning these trips, so companies can focus on the trackside opportunities rather than spikes in their travel spend," said Avi Meir, CEO and Co-founder of Perk.
The race where businesses are most organised is Singapore, where just 13% of travelers book hotels late, the lowest rate of any GP globally.
Perk's F1Ⓡ work travel index
  • Most expensive US race to attend: Austin GP at $1,892 total per person, 33% more than Miami ($1,423) and 64% more than Las Vegas ($1,151)
  • Most in-demand US race: Miami GP, with a 69% surge in flight bookings and the most internationally diverse attendance of any US circuit, where booking flights just 2 weeks ahead saves 18% on fares
  • Steepest last-minute flight penalty: Las Vegas, where flights cost 39% more if booked within 2 weeks ($187 per ticket)
  • Steepest last-minute hotel penalty: Austin, where 4-star rates spike 47% in the final week, rising from $336 to $495 per night
  • Most organised travelers: Singapore, where only 13% book hotels late vs a global average of 36%
  • Longest work trip: São Paulo GP, with an average hotel stay of 7 nights, the longest of any race globally
  • Best races for last-minute bookings: The Spanish GP offers 15% cheaper flights when booked two weeks before the race while flights to Milan see prices drop by 10%
  • Top industries using F1Ⓡ for client entertainment: Software Development, Financial Services and Technology
In this high-stakes environment, the data is clear: for businesses treating F1Ⓡ as a strategic investment, knowing when to book is as important as deciding to go.
Methodology
Based on Perk’s proprietary booking data across all 24 races of the 2025 F1Ⓡ season, covering flight and hotel bookings to the host cities, excluding Perk employee travel. Events with less than 100 bookings were excluded from analysis. The event window spans seven days: beginning the Tuesday prior to the event and ending the Monday after Sunday’s race. The bookings for each race include all bookings with an arrival day and departure date during the race period. A late booking is defined as a booking made 7 or less days prior to the planned hotel arrivals and less than 15 days of flight departure date. Early bookings would include bookings made before these periods. Bookings for the normalised period include all bookings that arrive and depart 14 days before the GP period. All prices reflect the median price and are calculated in USD. The consumer research was conducted by OnePoll, surveying 7,000 professionals across five countries, including 20% C-suite.
About Perk
Perk (formerly TravelPerk) is an intelligent AI-native platform for travel and spend management, built to eliminate the hidden, manual tasks that drain productivity and morale - what Perk calls ‘Shadow Work’. By automating travel bookings, expenses, invoice processing and events, the platform gives teams back time to focus on real work, with real impact. Trusted by more than 12,000 companies worldwide - including On Running, Breitling and Fabletics - Perk is tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem revealed in The Cost of Shadow Work report. Founded in 2015, the global company combines innovation, control, and simplicity to transform how businesses work today and in the future. Perk’s mission is to power real work by removing the invisible tasks that slow teams down. Perk is a proud partner of the Audi Revolut F1 Ⓡ Team.