How NDC works
- An airline publishes offers via an NDC-certified API
- A travel management company or OTA connects to the API
- The traveler receives real-time, personalized fare and ancillary options
- The booking is confirmed directly with the airline
Key benefits of NDC
- Access to full airline content and fares
- Personalized pricing based on traveler profiles
- Ancillary upselling options (seat upgrades, baggage, meals)
- Reduced reliance on GDS intermediaries
- Improved transparency for corporate travelers
NDC vs. GDS
Aspect
NDC
GDS
Distribution method
Direct API connection to airlines
Centralized intermediary system
Content richness
Full airline content and ancillaries
Limited to standard fare classes
Pricing flexibility
Dynamic, personalized pricing
Static, standardized pricing
Intermediary dependency
Low
High
Who uses NDC?
- Airlines – distribute content and offers directly
- Travel management companies (TMCs) – access richer content for corporate clients
- Online travel agencies (OTAs) – offer more competitive fares and options
- Corporate travel buyers – gain better visibility into pricing and ancillaries
- NDC-certified technology aggregators – connect multiple airline APIs in one platform