Managing the operational reality of NDC

In 2012, the travel industry was promised a replacement for slow text-based global distribution systems that couldn’t keep pace with modern travel needs. Through New Distribution Capability (NDC), travel managers were offered a system with modern APIs and dynamic offer pricing in a rich, corporate-friendly interface.

However, over ten years since NDC was introduced, this promise hasn’t quite been delivered as expected. Barriers remain, such as inconsistent integration, slow adoption in the industry in general and compliance constraints. 

When NDC isn’t integrated with a travel management platform effectively, it can introduce even more work than it claims to solve, with fragmented workflows, ever-changing price models, and unstructured data that legacy platforms will struggle to process.

In this article, we’ll examine how NDC is reshaping corporate travel, exploring how airlines use NDC today, looking closely at the modern pain points it causes, and providing actionable ways to make NDC content work cleanly inside your travel programme.

What is NDC?

The New Distribution Capability (NDC) isn’t a new phenomenon. It was launched by the International Air Transport Association (IATA) in 2012. At the time, it was a new standard that allowed airlines to push more dynamic offerings to customers and corporate platforms. Instead of relying on clunky text messaging through Global Distribution Systems (GDS), users could now access personalised, rich content such as preferred seating or baggage options.

This table outlines how legacy GDS models and NDCs differ when it comes to work travel:

Which carriers are live on NDC?

Major airlines such as British Airways and Air France route their travel bookings through NDC channels. However, implementation quality and features vary drastically from one carrier to another. This is where using a digital travel booking platform can help provide a more uniform booking experience.

Here is a summary of the current state of play for the top airlines in the UK:

Additional source: NDC Airlines List and Their Retailing Capabilities - Altexsoft

How airlines and platforms use NDC 

The adoption of NDC means there have been several changes in how travel choices are presented to employees:

Real-time deals

Under GDS models, airlines shared fixed-price flights to a central database. But with NDC, airlines can present base fares alongside extras such as checked baggage or priority boarding, building offers in real-time.

Here’s how that works in practice. An employee who's a regular traveller searches for a fare on a popular company route. The NDC connection means the airline recognises the worker’s status as a frequent flyer, alongside the company’s corporate rates. It presents a customised travel package based on the employee’s previous choices and according to the company’s travel guidelines.

A potential content gap

Some airlines are running a hybrid model where they continue to publish basic fares within legacy GDS environments, but push more attractive bundles to their NDC channels. This is because it lets air carriers more easily upsell extras and loyalty benefits. British Airways and Iberia both use NDC-exclusive content to encourage adoption.

For travel managers, this can create friction if employees are using a platform that doesn't capture both streams. If a worker is searching for a flight and works out that they can get a more convenient deal directly from the airline, they are likely to bypass the company’s booking platform. This is likely to create time-consuming extra admin for the finance and travel management teams down the line, known as shadow work.

The friction involved in managing business travel with NDC 

Now that NDC is the norm and travellers are benefiting from all of this flexibility and customisation, how is it affecting travel managers who have to navigate these systems?

When work travellers arrange their own bookings across multiple platforms to find the best NDC flights, it creates a trail of fragmented data, with travel managers left to chase mismatched invoices and manually update itineraries. 

The Cost of Shadow Work report, a Forrester Consulting study sponsored by Perk, estimates that shadow work like this costs businesses £95 billion a year in lost productivity.

The following risks also have the potential to create more costly shadow work:

Fragmented workflows

If a company uses a travel management platform that does not aggregate the NDC data correctly, this could introduce compliance issues. Employees might book their trips off-platform, which introduces extra paperwork and breaks the travel manager’s visibility of the entire trip. 

Dynamic pricing and budgets

Whilst dynamic pricing that continually fluctuates means that you could wind up getting some great deals, this uncertainty can be a challenge for corporate travel managers. By the time a travel manager approves a flight, the price may have changed, taking it out-of-policy. Predicting budgets is suddenly a nightmare and price variations ruin your forecasting. 

The risk of legacy software

If your company isn’t working with a modern expense tracking platform, the  rich XML data that flows from NDC connections might cause issues. Older software might struggle to categorise spend correctly when faced with this unstructured data. 

Trip changes can cause problems

Changes to a work trip itinerary or last-minute cancellations aren’t always compatible with NDC tickets if the integration with your in-house software isn't correct. This can create an ongoing cycle of shadow work if your platform can’t process changes to a trip. 

When NDC implementations work best

Despite the risks mentioned above, when a platform integrates NDC effectively, the benefits to travellers and travel managers are numerous.

The airline retailing software provider Accelya reported seeing NDC bookings grow 146–168% year‑on‑year in 2024–2025. Among the positive results are fewer booking errors and better self-service capabilities, with some platforms automating 99.5% of itinerary changes during disruptions.

Here are some other advantages:

Flight changes are simple

When integrated correctly, NDC can actually simplify things when plans change. If a traveller needs to change their journey, an NDC-enabled platform accesses the details directly from the airline's database. This lets the employee access live fare differences and update the ticket instantly in one centralised interface.

Travellers can access unique deals

One of the benefits of an effective NDC connection is access to transparent pricing and deals that airlines only share via NDC or their website directly, like special bundles and premium extras. Great for budget control and allowing travellers to get the best flight for their requirements. According to Garner’s “Unlocking NDC: Early Results in Corporate Travel” report, companies using NDC saved between 3.3% to 16.6% per ticket. 

Dynamic pricing is no longer an issue

Dynamic pricing can be a nightmare for travel managers, with costs constantly fluctuating. But using policy filters can help. Even with dynamic pricing, modern travel management platforms can automatically filter out options that go above your spend thresholds as prices move. So your employees can access the latest flight prices, but your budget is protected.

Keep corporate travel management simple with Perk

With NDC, there are as many friction points as there are opportunities. With a modern travel booking platform, managing the positives and negatives is going to be a lot simpler. 

Perk’s powerful platform simplifies how your teams travel, and works hand-in-hand with the very best spend tools to give you a single platform to manage everything. Discover how to make the most of what NDC can offer with streamlined travel booking, enforced policy compliance, and your real-time spending visibility. 

Book a demo today and see how an automated approach can optimise your business travel workflow.