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How Perk helps Bob W lead the shift to sustainable hospitality while building an efficient travel program of their own
Bob W is a tech-powered hospitality operator, offering a stylish alternative to traditional hotels and short-term rentals. Their sustainably operated, design-led full-service aparthotels combine the consistent quality and aesthetics of a lifestyle hotel with the personal touch and amenities of a short-term rental.
Backed by Europe’s leading venture capitalists, family offices, and entrepreneurs, and with over €70 million in funding secured to date, Bob W has rapidly expanded across 17 European cities while maintaining its commitment to sustainability. But as a growing company, managing their own employee travel program efficiently was a challenge. Employees needed a better booking experience, while the company lacked detailed visibility into expenses and strict controls over budgets as they grew. Bob W turned to Perk for a solution that could deliver all of these needs in one platform.
Perk helps Bob W keep employee travel efficient yet sustainable
Travel is essential to Bob W’s operations and growth, with almost 50 employees traveling regularly for work. The real estate team scouts new markets, general managers oversee multiple locations, operations specialists optimise workflows, and the new openings team ensures properties meet brand standards.
Before Perk, employees booked their travel independently using a mix of platforms and booking sites, leading to inconsistent processes and a lack of oversight.
But with so many employees on the move, a more efficient and transparent travel process was needed, and the company began its search for a travel solution that could support their expansion while helping them maintain control over costs and processes.
Bob W chose Perk as its travel management platform for its ability to solve these key challenges, including:
Empowering employees to book their own trips efficiently from one platform
Supporting their sustainability initiatives with advanced reporting and granular data
Offering structure with flexibility to support expanding operations
With traveler self-booking and proactive account managers, Bob W can scale while controlling costs
From co-founders to operations specialists, everyone books their own travel arrangements directly through Perk’s self-booking platform. This level of autonomy saves Bob W’s lean HR team valuable time while giving travellers the means to choose the best options for their trips.
Employees no longer have to use multiple platforms to book travel or upload receipts and invoices for reimbursement claims. Instead, Perk provides a seamless booking experience. Plus, a combination of dynamic budgeting and approval workflows helps the company maintain oversight while building flexibility into employees’ travel plans.
Perk’s account management team has also played a crucial role in optimising Bob W’s travel policies. When structuring their approval processes, Bob W used Perk’s recommendations to create an efficient, scalable workflow that aligns with their business needs.
Triin Eljas, Office Manager at Bob W, also explained how their account manager has been incredibly responsive, saying, “We have always received clear and helpful responses — and that level of service makes a huge difference.”
Eljas also shared how Perk has shaped Bob W’s processes, saying, "We’ve tailored our processes around Perk’s extensive internal resources, allowing people to access the information they need before reaching out to us."
Perk’s advanced reporting tools help Bob W move forward in their sustainability mission
Bob W tracks travel-related emissions closely, and Perk’s reporting allows them to pull accurate travel data in seconds. This has been instrumental in preparing their annual sustainability reports and ensuring that employee travel aligns with their wider environmental goals.
Eljas explained how fundamental Perk’s reporting features are to Bob W’s ability to meet these goals while helping them massively reduce the administrative aspect of collating data: “Having 95% of our travel data in one place has been a game-changer. We can pull reports instantly instead of spending hours compiling data manually. This saves us time and allows our partners to work more efficiently on our sustainability reports."
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