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Perk (formerly TravelPerk) unveils bold new brand to redefine the future of business travel

3 MIN READ

  • Perk (formerly TravelPerk) marks its 10-year anniversary with a bold rebrand, to fuel its rapid growth and ambitious expansion plans, and to recognize its extended category focus on travel and expense management

  • The new brand identity, developed with Wolff Olins, introduces a vibrant color palette and identity, set to disrupt and break away from the current sea of blue within the corporate travel management category 

  • The rebrand has been spearheaded by Jada Balster, Perk’s VP of Global Marketing

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Barcelona, March 31, 2025 – Perk, the hyper-growth company transforming travel and expense management, marks its 10-year anniversary with a bold rebrand designed to reflect its ambitious expansion and evolving vision. Developed in collaboration with global brand consultancy Wolff Olins, the new identity reflects Perk's status as a disruptor in the corporate travel space, offering a simpler, smarter travel experience for businesses and their employees.

The rebrand, which introduces a vibrant new colour palette with a standout ‘Perk Green’, moves away from the sea of corporate blue that dominates the industry. This change reflects Perk’s shift from a traditional business travel provider to a forward-thinking platform that integrates both travel and expense management.

Jada Balster, Perk's recently appointed VP of Global Marketing, spearheaded the rebrand. “We felt it was the perfect time for a fresh, new brand that better embodies our bold vision and unstoppable momentum building the future of integrated travel and expense management. This isn’t just a rebrand - it’s the mark of the next chapter. The new Perk brand is bold, human, flexible, and deeply connected to our customers.”"Evolving our brand and visual identity has been no small task, but it perfectly reflects the collective ambition and collaboration of our entire team at Perk. We can’t wait to see how our customers and the wider market react to it."

The rebranding comes as Perk continues to scale, with a growing focus on dominating the U.S. market. Over the past decade, the company has made several market-shaping acquisitions, including ClickTravel, AmTrav, and Yokoy, and earlier this year announced $200 million in Series E funding.

"We’re proud of what we’ve built over the last 10 years, and this new brand represents the next phase of our journey." says Avi Meir, CEO and Co-Founder of Perk, “Business travel is changing and so are we. Our new brand reflects our commitment to shaping the future of travel and expense management - making the experience simpler, smarter, and more seamless."
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The new identity is designed to resonate with a wide range of customers. Whether it’s the employee booking travel, the CFO managing budgets, or the travel managers overseeing policy, Perk’s rebrand aims to connect with everyone involved in the travel and expense process. The shift from “business travel” to “travel for work” underscores the company’s expanded mission to serve the evolving needs of today’s diverse workforce - from builders to bankers, scientists to sales managers, executives to engineers, and accountant executives to architects.

Claire Stuart, Senior Engagement Director at Wolff Olins, commented: "We were excited to help Perk reimagine its brand identity. By moving away from the traditional corporate blue, we created a fresh, dynamic visual language that positions Perk as a leader in the travel and expense management space, both in Europe and the U.S."

The rebrand also aligns with the changing landscape of business travel. With the rise of hybrid work models, advancements in AI, and evolving employee expectations, Perk has continuously invested in its platform to meet these shifts. The new identity reflects this ongoing transformation, reinforcing Perk’s role as a partner to businesses looking for smarter, more efficient ways to manage travel and expenses.

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The refreshed look will be visible across all of Perk’s platforms, including those from its recent acquisitions, Yokoy, ClickTravel, and AmTrav. Customers will begin seeing the new identity on March 31, 2025, with a full rollout across digital channels, marketing materials, and a brand campaign launching in April.

About Perk

Perk is a category-defining travel and expense management platform. Since its founding in 2015, it has been reshaping the way companies manage travel for work, combining cutting-edge technology with a human touch. Trusted by global brands like Red Bull, Fujifilm, and Nord Security, Perk offers a seamless all-in-one platform that simplifies travel booking, streamlines expense management, and boosts productivity for businesses of all sizes. With a commitment to flexibility, cost control, and efficiency, Perk helps businesses save time, reduce costs, and focus on what matters most.

Visit www.travelperk.com for more information.